Decoding Sustainability Reporting: Key Takeaways for CPG Brands

Written by Nicole Atchison
on April 29, 2024  |  6 min. read

The State of Sustainability Summit in Chicago (hosted by Altruistic) brought together sustainability leaders from major CPG brands like Starbucks, McDonalds, Mondelez, and Kraft Heinz. Here at PURIS, we wanted to understand the industry's challenges and opportunities, especially for companies committed to "better-for-you" products.

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The summit buzzed with discussions about mandatory sustainability reporting. The EU's CSRD and the recent US SEC climate disclosure rule are forcing companies to be transparent about their environmental and social impact. One key takeaway was that in the face of uncertainty around certain regulations, to put logic over reporting. Not everything is set in stone in the realm of sustainability but that doesn’t mean we cannot make meaningful progress in decarbonizing our food system. Focus on logical solutions that bring business and planetary value and continue to improve the data and details to support evolving regulatory needs! 

Action Step 1: Get Ready to Report 

  • Start by understanding the new regulations. Familiarize yourself with the CSRD and US SEC requirements, focusing on those applicable to your region and size. 
  • Gather your data. You'll need metrics like lifecycle assessments (LCAs) and carbon footprint data. Work with your supply chain partners to get this work started.  
  • Develop a clear reporting strategy. Determine how you'll collect, analyze, and communicate your sustainability data. Transparency is key! 

Beyond Reporting: Building a Sustainable Future 

The summit also highlighted the need for cross-functional collaboration. Sustainability shouldn't be siloed; it requires buy-in from all departments, from innovation to procurement. 

Action Step 2: Break Down the Silos 

  • Champion collaboration. Advocate for open communication between sustainability, innovation, and procurement teams. 
  • Focus on solutions. Work together to identify sustainable sourcing practices and innovative product development that aligns with your brand values and business needs. 

Winning hearts and minds (and the planet!) 

Consumers are increasingly interested in understanding the environmental impact of their food choices. This translates to a golden opportunity for CPG brands to demonstrate leadership and connect with eco-conscious consumers. 

Action Step 3: Elevate your Sourcing Strategy 

  • Explore partnerships with suppliers committed to regenerative practices. This not only benefits the environment but also strengthens your brand story. Invest in long-term solutions that can transform the carbon intensity of your supply shed.  
  • Communicate your commitment to sustainability. Educate consumers about your efforts through clear and compelling messaging. 

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The road to sustainability is a collaborative journey. By prioritizing data-driven reporting, fostering cross-functional collaboration, and implementing sustainable practices, CPG brands can navigate the evolving landscape and emerge as leaders in the "better-for-you" space. 

Partner with PURIS for a Sustainable Future. PURIS is a committed partner in building a more sustainable food system. We believe pea proteins and starches can significantly reduce the carbon footprint of your products.  Let's work together to create a future that's good for business and good for the planet.  Contact us today to learn more about our sustainable ingredients and how we can help you achieve your sustainability goals. 



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