IBIE 2025 proves itself as the premier gathering for the baking industry, drawing major players, influential buyers, and key decision-makers from across the sector. Held every three years, IBIE is more than just a trade show—it’s a strategic hub for networking, discovering new trends, and generating high-value leads. This year’s event underscored the industry’s dynamic evolution and the growing appetite for innovation
The dominant theme at IBIE 2025 was protein. Buyers were actively seeking protein solutions for bakery products, and booths that focused on protein—like PURIS—attracted significant attention. The surge in demand for protein-enriched baked goods reflects broader consumer trends toward health, wellness, and functional foods. PURIS’s locally produced pea protein stood out as a solution that meets both nutritional and domestic sourcing needs buyers are searching for.
While protein was the main attraction, other trends also captured the spotlight. Egg replacers, natural colors, and chocolate supply chain issues were prominent topics of discussion. These trends point to a growing interest in clean label ingredients and sustainable sourcing, as well as the need for reliable alternatives in the face of supply chain volatility. PURIS sampled out Strawberry Rhubarb Scones utilizing AcreMade, a PURIS brand, plant-based egg replacer.
Innovation in breadings and batters was evident, with new textures and mochi-based products drawing attention. Mochi offers exciting opportunities for starch applications in bakery products. This trend signals a willingness among bakers to experiment with global flavors and novel textures, catering to adventurous consumers.
A recurring theme throughout the event was “healthy indulgence”—the pursuit of products that offer both nutritional benefits and sensory satisfaction. Attendees showed strong interest in baked goods that balance protein, fiber, and clean label attributes, reflecting the evolving demands of health-conscious consumers
Discussions about domestic supply and tariffs highlighted the importance of local sourcing. PURIS’s domestically made pea protein and ingredients resonated with buyers seeking to mitigate supply chain risks and support domestic agriculture. This trend is likely to accelerate as companies look for ways to ensure reliability and transparency in their ingredient sourcing
PURIS showcased several innovative samples:
Recipes for these formulations are available! Contact sales@purisfoods.com for more information.
IBIE 2025 confirmed that protein will remain central to bakery innovation. The event highlighted opportunities for new product development, especially in high-protein snacks and global flavor profiles. As the industry continues to evolve, companies that prioritize nutrition, sustainability, and local sourcing will be well-positioned to lead the next wave of bakery innovation