Regenerative Agriculture: The Competitive Edge for CPG Brands

For innovative food brands and startups, regenerative sourcing isn't just a sustainability checkbox — it's a powerful differentiator. This is especially true in today's marketplace, which is filled with packages claiming different sustainability practices and missions.

While farmers practice regenerative agriculture, your brand gets the direct benefits of their effort. Here at PURIS, we make it simple for food companies like yours to use earth-friendly ingredients that help your business grow.

The future of CPG foods is regenerative

Regenerative agriculture isn't just an environmental commitment — it's a strategic business advantage. Forward-thinking brands are discovering that regenerative practices deliver concrete benefits across the value chain, from enhanced supply chain resilience to premium pricing potential. At PURIS, we've seen that regenerative solutions are profitable, with clear parallels between environmentally friendly innovation and growth in profit margins.

Consumers are becoming more aware of "regenerative" practices, with 68% of consumers identifying as "value-based shoppers" knowing the term. For those who don't, the benefits that regenerative agriculture offers to end products, including nutrient-dense ingredients, attract additional consumers. 

As awareness around sustainability and regenerative practices continues to grow, brands need to be able to choose sustainability without sacrifice. And that's possible when you buy ingredients that are inherently working to restore our soil, empower farmers, and reduce the water required to grow our food.

Bridging the gap between sustainability and profitability

Forward-thinking CPG brands are discovering that regenerative agriculture isn't just environmentally responsible — it's financially rewarding. Here's how sustainability translates to your bottom line:

Premium Positioning: Consumers are increasingly willing to pay more for products that align with their values. In fact, Consumers are willing to spend an average of 9.7% more on sustainably produced or sourced goods, even as cost-of-living and inflationary concerns weigh.

Marketing Efficiency: People like to know where their food comes from. Regenerative sourcing provides compelling, authentic storytelling that reduces customer acquisition costs through improved organic reach and word-of-mouth advocacy.

Yes — regenerative agriculture can actually lower your business risk

While conventional agriculture faces rising input costs and yield volatility, regenerative practices build resilience against climate disruptions that threaten supply chain stability and price predictability.

Regenerative farming practices can help mitigate these risks by improving soil health and creating more resilient crops. PURIS' network of over 400 farmers across 200,000 acres demonstrates how regenerative pea farming can reduce supply chain vulnerabilities while building climate resilience.

Explore the power of regenerative agriculture

Make it easy for consumers to buy

Consumers want to feel good about the brands they're buying from — plain and simple. 

Nearly three-quarters of U.S. consumers state that most of their food and beverage options would ideally be sustainably sourced. And of those consumers, at least half of their carts are typically filled with sustainably sourced products (and their appetite for buying more sustainable options is even higher).

PURIS is making organic regenerative moves right here in the USA, utilizing peas to improve our neighborhoods' soil, climate, and waterways. Instead of overcoming nature, peas reinforce it, promoting the propagation of plant life to return carbon to the soil that was there in the first place. 

Putting carbon back in the soil mitigates climate change and improves human health, productivity, food security, nutrition security, water quality, and air quality — everything. 

Peas make the regenerative choice easy. By creating great-tasting plant-based food from PURIS pea proteins, starches, and fibers, you're bettering the planet and people. 

Ready-to-Deploy for Food Manufacturers of All Sizes 

For startups and growth-stage food brands, speed-to-market is everything. PURIS ingredients are formulation-ready and backed by our product development expertise, helping you:

• Reduce R&D cycles when launching regenerative products
• Meet clean label requirements without compromise
• Achieve desired taste, texture, and functionality
• Create products that consumers genuinely prefer in blind testing

PURIS's ingredients are created from regenerative, non-GMO seed varieties (and are all available in organic).

What you get with PURIS

At PURIS, sustainability is built directly into where your ingredients begin — a substance so common that we typically ignore it or walk all over it: the soil beneath our feet.

Current data suggests that sequestering carbon in the soil is the solution we’ve all been looking for. It involves restoring deteriorated soil while greatly expanding agricultural yields and diminishing climate change through the extraction of carbon from our atmosphere. 

Regardless of size or focus, brands that partner with PURIS often experience:

• Streamlined new product development
• Improved consumer loyalty
• Stronger retailer relationships
• Enhanced supply chain transparency

Whether you're a startup creating your first market-ready product or an established CPG company refreshing your ingredient strategy, PURIS offers plug-and-play solutions to help you get from point A to B, including:

• Formulation support from concept to commercialization
• Turnkey marketing claims and sustainability documentation
• Scalable volumes that grow with your brand
• Made-in-USA storytelling that resonates with consumers

need your next product to stand out?

We know that regenerative agriculture might feel unfamiliar, but the benefits are well worth the investment to learn more. Check out this webinar for more information!