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ClearP: The Clear Protein You Can’t See But Everyone Will Notice

Written by Kushal Chandak
on October 23, 2025  |  4 min. read

For years, formulators chasing plant-based protein have faced the same frustrating tradeoffs:

 

❌ Cloudy, hazy beverages that turn consumers off
❌ Gritty textures that ruin an otherwise smooth sip
❌ Proteins that crash out in acidic systems, leaving sediment behind

The result? Products that underperform, recipes that feel compromised, and innovations that never make it past the bench.

PURIS's clear protein powder, ClearP, was built to change that.

What Is ClearP?

clearp-p-logo-colorfulClearP is a hydrolyzed pea protein that delivers crystal-clear solubility, high acid stability, and up to 90% protein content — solving the clarity, taste, and texture challenges that have held back plant-based innovation. Whether in a sparkling protein water, a stable foam confection, or a high-protein snack, ClearP performs where others fall short.

The Clear Choice for Innovators

Engineered for brands that want high functionality without compromise, ClearP offers:

  • Crystal-Clear Solubility: A near-invisible protein that dissolves seamlessly into clear beverages.
  • High Acid Stability: Perfect performance in challenging acidic systems.
  • Up to 90% Protein Content: Delivering real nutritional impact in every serving.
  • Clean Label Credentials: Sustainably grown and processed in the U.S., meeting consumer demand for traceability and transparency.

Built for Brands, Not Just Products

PURIS ClearP was co-developed with CPG innovators in mind. Whether you’re leading a major beverage launch or creating the next big functional snack, ClearP gives you the foundation to push boundaries and stand apart.Glass of iced team with mint leaf and ice.

Applications include:

  • Clear beverages (e.g., sports drinks, protein juice, energy waters, ready-to-drink teas)
  • Confectionery foams and fillings
  • Baked goods and egg-replacement systems
  • High-protein snacks

Wherever clarity, stability, and clean nutrition intersect, ClearP delivers.

Tastefully Invisible

PURIS ClearP isn’t just clear in the glass — it’s clear on the palate. No grit. No cloudiness. No planty aftertaste. Just smooth functionality that elevates your product, not distracts from it.

That means your sparkling protein beverage stays bright. Your confection stays silky. Your baked goods rise with stability. And your consumers get the protein they crave without compromise.

Clear Protein Drinks (and BeyonD)

Unlike other pea proteins that impart a milky consistency, ClearP offers low viscosity and a light, refreshing texture, opening the door to high-protein beverages with innovative, fruit-forward flavors.

SEE HOW WE USED CLEARP TO CREATE A TASTY CHERRY-LIME SODA.

Beyond beverages, it provides R&D teams with a unique opportunity to enhance everything from confectionery treats to bakery items. (Did someone say vegan baked goods fortified with protein instead of eggs? Because it's possible with ClearP!)

Three-gumdrops-candies

 

ClearP Arrives at the Perfect Time

Consumers are shifting toward plant-based protein at an unprecedented rate. But they’re also demanding more—better textures, cleaner labels, and products that look as good as they perform.

Traditional plant proteins often force formulators into compromise. Cloudiness or grittiness in a beverage. Off-notes that need masking. Functional failures in acidic systems.

PURIS ClearP is designed to solve these pain points head-on, giving you protein that works as hard as your brand.

 

 

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