The recent Food Ingredients Europe (FiE) 2024 tradeshow in Frankfurt, Germany showcased the innovation driving the food and beverage industry forward. Protein took center stage as industry leaders explored novel ways to cater to evolving consumer demands for nutrition, taste, and functionality. PURIS is at the forefront of these trends, pushing boundaries with pea protein solutions that deliver on sustainability, performance, and taste. Here's a roundup of the most exciting trends—and how PURIS is leading the way.
- Clear Proteins: Transparency in More Ways Than One
The rise of clear proteins, particularly in beverages, was a key talking point at FiE. Clear pea and dairy proteins made a splash, with a few exhibitors offering samples that demonstrated their potential to create transparent, protein-rich drinks.
At PURIS, we are refining pea protein to meet the demands of clarity, functionality, and taste. As more brands adopt clear protein solutions, PURIS provides the innovation and quality to ensure pea protein plays a starring role in the next generation of beverages.
- Textured Proteins: Meatless Innovation in Every Bite
Textured proteins, particularly pea-based options, gained attention for their versatility. Many of the texturates shown contained 50-75% protein, indicating an appetite for lower protein plant-based meat alternatives that deliver on texture and cost. Innovations in textured protein shapes and sizes are redefining what plant-based textures can achieve.
PURIS Textured Pea Protein is designed for versatility and performance, enabling the creation of meatless options that satisfy both taste and texture expectations. With 80% protein, PURIS TPP helps brands deliver high-protein solutions without compromise.
- Hybrid Products: The Best of Both Worlds
Europe is seeing a surge in hybrid products that blend animal and plant proteins, from meat to dairy. These formulations offer nutrition, cost-efficiency, and versatility while quietly integrating plant proteins. They continue to gain market share as consumers embrace greater protein variety.
As a pioneer in pea protein, PURIS supports brands embracing hybrid formulations by providing high-quality, non-GMO plant proteins that integrate seamlessly into any application. With the cleanest tasting proteins on the market, PURIS is fueling the hybrid revolution without sacrificing flavor, texture, or functionality.
- The Expanding World of Alternative Proteins
Beyond peas and soy, the event spotlighted a growing portfolio of alternative proteins, including fava, mycoprotein, and yeast proteins. These sources are shaping a more diverse and sustainable future.
While pea protein remains our flagship, PURIS continues to explore and support new plant-based options to meet the evolving needs of food makers. Our commitment to sustainability and innovation ensures we stay ahead of the curve as alternative proteins expand their influence.
- Biotics & Digestibility: Solving for Gut Health
Digestibility and gut health are becoming critical focus areas for plant proteins. Advances in biotics and enzymes are improving bioavailability, making plant-based proteins more digestible and appealing to a wider audience.
PURIS is investing in research to enhance pea protein digestibility while maintaining its clean-label appeal. By improving the nutritional and functional properties of our proteins, PURIS ensures that every bite or sip provides maximum benefit without compromising on taste or texture.
Closing Thoughts
The trends from FiE 2024 reflect a dynamic landscape where plant proteins, hybrid formulations, and alternative solutions are reshaping how the world thinks about food. PURIS is not just following these trends — we’re leading them by crafting innovative pea protein solutions that deliver on taste, nutrition, and sustainability.
Whether you're a food developer or a protein enthusiast, now is the time to explore the endless possibilities of the future. What will you create with PURIS?
