Where does food come from? This question is top of mind as consumers navigate through the aisles of the grocery store.
Instead of leaving us hanging, left to our own devices, a growing group of innovators within the food industry has made answering this question a priority.
In 2019, transparency is a big deal. According to the most recent Label Insight Food Revolution Study, 94% of consumers surveyed feel it is important that brands are transparent about what’s in their food and how it’s made.
Transparency in food
Consumers are more educated and aware about their food than ever before, and the desire for greater transparency is driving sales. Food eaters aren’t just concerned about feeding their families safe food anymore, they want to improve the world around them. What's more, they are actively purchasing food that aligns with their values.
What are eaters seeking transparency around? Ingredients.
Informed eaters are prioritizing ingredients over brands. With all the tricky words and fancy marketing claims, sometimes it’s just easier to do the good old flip and check out the back label to see what’s really in that tasty snack. Yet not all ingredients are created equal, and many brands have taken the pledge to find the cleanest, most sustainable, and safest ingredients on the market.
In our third episode of Move Makers in Food, we investigate what brands are doing to support our tummies and the land.
“Transparency is incredibly important for us because the people we serve really rely on nutrition to heal and make them better from whatever is ailing them. For us to be able to tell them exactly where our products are sourcing from and their ingredients gives them peace of mind,” said Christi Phreaner from Kate Farms, who manufactures nutrition formulas for vulnerable populations across the globe. “It’s important for moms and caregivers to know what they’re giving their child really is what’s on the label and where it comes from is clean and wholesome for their bodies.”
Committed to transparency
We believe people deserve to know what's in their food, and so do these Move Makers. By leaving nothing to chance, we're restoring trust to our food system, together — from seed to shelf.
PURIS is one of the only vertically integrated Pea Protein, Starch, and Fiber suppliers in the world. Vertically integrated is a fancy way of saying we know exactly where our ingredients come from down to the seed. Learn more about the PURIS story.
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