The energy at Vitafoods Europe 2025 was unmistakable, and the conversations made one thing clear: the demand for clean, functional, and future-focused nutrition is stronger than ever. PURIS was proud to be part of the global conversation, connecting with brands from across the world who are shaping the future of food and wellness.
Whether you’re developing the next great nutritional gummy or formulating a product for women’s health, here are the top insights we brought home and what they mean for your innovation pipeline.
- Clear Proteins Are Gaining Serious Traction
Consumers want protein — but they also want light, refreshing formats that are visually appealing and clean-tasting. Clear protein beverages stood out across the show floor, including emerging interest in clear pea protein. Brands are looking for clarity in both formulation and purpose, and PURIS is ready to meet that demand with our new ClearP protein, a pea protein that goes beyond the shake.
- GLP-1-Inspired Products Are Just Getting Started
With the rise of GLP-1 medications, formulators are exploring products that support satiety, metabolic health, and muscle preservation. It’s a fast-moving space, but one with staying power. PURIS is ready to help your brand excel in this growing category with high-quality proteins that support clean-label innovation.
- Women’s Health Is a Priority — and a Growth Market
More brands are stepping up to meet the needs of women across all life stages. From hormonal balance to energy and bone health, targeted nutrition for women is a clear growth area. You can focus on formulating with purpose, and PURIS ingredients will provide you with the nutritional profile to match.
- Gummies Are the Format of the Future
Capsules are losing ground to gummies, and the trend isn’t slowing down. Consumers want their supplements to be as enjoyable as they are effective. PURIS Upcycled Certified™ Pea Starch can help you create gummy products with the texture, functionality, and clean label today’s market demands without any top allergens or animal-based ingredients.
- Think Global, Source Local
Many European brands we spoke with emphasized the importance of local sourcing — driven by trade dynamics, sustainability goals, and consumer trust. PURIS is proud to source our peas in North America and support USA manufacturing, and we’re actively exploring how to support brands with a local-for-local approach in key markets.
Emerging Markets, Expanding Conversations
Beyond Europe, we saw strong representation from Asia Pacific and Latin America — regions that are embracing plant-based innovation and clean-label formulation at a rapid pace. If you’re looking to expand or launch in these markets, now is the time.
Let’s Build What’s Next
Whether you’re responding to new consumer needs or leading the next wave of wellness products, PURIS is here to help you bring big ideas to life with plant-based ingredients that deliver on performance, sustainability, and taste.
Want to keep the conversation going? Get in touch; we’d love to hear what you’re working on.
